Gong Xi Fa Cai

OFFICE OF MULTICULTURAL INTERESTS | LUNAR NEW YEAR FESTIVAL

Twine was commissioned by AVID to provide a comprehensive suite of services and assist in the delivery of the Chinese New Year Festival hosted by the State Government's Office of Multicultural Affairs.

 

Theme:

Chinese New YearYear of the Fire Rooster

Brief:

  • Format: Festival

  • Duration: 10 days

  • Locations: Elizabeth Quay, Forrest Place, Brookfield Place and James Street Northbridge

  • Free family activities and entertainment

  • Celebrate the Chinese culture and recognize the contribution and impact it has had on Western Australia

  • Consult with stakeholders including government, other businesses and CNY event organisers, and various Chinese community groups

  • Help develop intercultural understanding for the wider WA community

Scope:

  • Ideation (idea generation from conception to implementation, evaluation)

  • Event management

  • Communications management

  • Copywriting and editing

  • Press conference support

  • Stage management

  • Stakeholder engagement

  • Community engagement

  • Exhibition concept development, curation, design and logistics management 

  • Photography

  • Decor, theming, styling

  • Giveaways

  • Graphic design (print collateral and signage)

Attendance:

25,000 pax | Elizabeth Quay

17,000 pax | Forrest Place
 

Format / Program features:

  • Photographic exhibition Kiss the sun, marry the moon showcasing historic B&W photographs of Chinese migrants 
    taken by famed West Australian photographer, Denis Dease from 1900 — 1927, as well as contemporary portraits by award-winning Perth street photographer, Brett Canét-Gibson

  • Traditional and contemporary performances

  • Decor and theming

  • Interactive digital elements including animated projection on the GPO Building

  • Cultural art activities, workshops and demonstrations

  • Tai chi and martial arts classes

  • Lion dancing and Choy Chang blessings

  • Night food markets, retail and community market stalls

Videography | One Universe Studios

CNY Brand red & white on transp bgrnd.png